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The knack of distinguishing the freshness of coffee beans

The knack of distinguishing the freshness of coffee beans

Good coffee beans: neat shape, bright color, roasted by single stir-fry. After brewing and cooking, it is mellow and full of stamina. Bad coffee beans: different shapes and incomplete individuals. After cooking, it is light and fragrant, not sweet enough. The secret to the freshness of ◆ coffee beans: fresh coffee beans have a strong smell, otherwise tasteless or bad smell. Look at it: a good coffee bean has a complete shape.

2015-06-05
Starbucks'

Starbucks'"bad" position: bringing coffee shops across the country into the ditch

Starbucks crowd positioning: say one set and do one set Starbucks will circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on literary youth, even though they

2016-09-06
Starbucks is different from other coffee brands

Starbucks is different from other coffee brands

There are countless coffee shops and only one Starbucks. If you experience it carefully, you will find that it is not quite the same as other coffee shops on the market, and can be called an atypical successful representative of the industry. Crowd positioning: say one set and do another Starbucks circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. There are quite a few white-collar workers in the city.

2015-08-06
Reveal the other side of Starbucks: only push brands but not sell coffee

Reveal the other side of Starbucks: only push brands but not sell coffee

Starbucks targets consumers in white-collar groups. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Why

2015-09-07
Coffee maker mocha pot BRIKKA user manual for making coffee

Coffee maker mocha pot BRIKKA user manual for making coffee

(1) structural analysis BRIKKA is BIALETTI's flagship mocha pot BRIKKA is aluminum, why this model is made of aluminum, and we can look back at the model of BIALETTI, and we can see that it evolved from MOKA EXPRESS, and the MOKA EXPRESS is a very old star anise pot, and it's the best entry-level model for mocha pots, because people believe in the fire of star anise pots.

2015-01-21
Technical Identification of Coffee: introduction of the Source, significance and main points of Coffee Cup Test

Technical Identification of Coffee: introduction of the Source, significance and main points of Coffee Cup Test

There is no better way to understand and explore the unique taste of coffee than a cup test. it can help you find out the differences between different coffees and figure out the characteristics of each coffee. Sometimes, after the cup tester becomes adept at focusing on the taste and taste of the coffee, you can see the nature of the coffee through its appearance. When comparing coffee from the same area, in order to identify

2015-12-14
Little knowledge: a complete knowledge of coffee

Little knowledge: a complete knowledge of coffee

Classification of coffee: coffee trees can be roughly divided into five types, of which Arabica and Robusta are more common. Arabica species, which account for more than 70% of the world's total output, are generally grown on slopes above 900 meters above sea level and are mostly found in tropical high-altitude areas such as Central and South America, East Africa, Southeast Asia and Hawaii. Its pleasant aroma, rich taste, and

2015-10-22
Why is the altitude of coffee plants so important?

Why is the altitude of coffee plants so important?

Boutique coffee (specialty coffee) is also called specialty coffee selection coffee. It refers to coffee made from a small number of raw beans with excellent taste grown in an ideal geographical environment. Depending on the special soil and climatic conditions in which they grow, they have outstanding flavor. After strict selection and classification, this kind of coffee is hard in texture, rich in taste and stylish.

2016-06-02
24-hour bookstore: book + coffee + cultural and creative products business model

24-hour bookstore: book + coffee + cultural and creative products business model

For readers who like to read at night, books are an integral part of their lives. The book is the night reading scene in Sanlian Taofen Bookstore. Our reporter Han Dong took photos on July 29, the national 24-hour bookstore innovation and development seminar was held in Beijing, this is the first gathering of representatives of 11 24-hour bookstores across the country. At this seminar, a 24-hour book from Beijing Sanlian Taofen

2014-08-04
Starbucks VS McDonald's: who touched whose coffee?

Starbucks VS McDonald's: who touched whose coffee?

McDonald's selling coffee at a high price is just a measure to add a product and make a higher profit. Starbucks coffee with Hamburg and low price promotion can compete with McDonald's in the short term, but it may hurt its strategic positioning. Coffee pope encounters cross-border competition from the king of fast food, and a top contest has opened Starbucks VS McDonald's: who touched whose coffee? ■ Wen / Liu Yong

2015-08-13
You can also make milk foam at home: Italian coffee machine.

You can also make milk foam at home: Italian coffee machine.

Equipment for making milk foam Tiamo HA152B double-layer milk bubble cup or single-layer Tiamo pull flower cup KONTESSAVEVVIGANO mocha pot is used because it can make espresso, although there is no way to compare it with machine-brewed espresso. Therefore, the mocha pot is the choice of friends who do not have a machine and want to try to pull flowers.

2016-04-23
Manual foaming materials full-fat milk foaming skills how to foam

Manual foaming materials full-fat milk foaming skills how to foam

Equipment for making milk foam Tiamo HA152B double-layer milk bubble cup or single-layer Tiamo pull flower cup KONTESSA VEV VIGANO mocha pot is used because it can make espresso, although there is no way to compare it with machine-brewed espresso. Therefore, the mocha pot is the choice of friends who do not have a machine and want to try to pull flowers.

2016-03-29
Store owners talk about the misunderstanding of opening a store.

Store owners talk about the misunderstanding of opening a store.

At present, more and more people want to open a coffee shop in China, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" written by Chen Haopai.

2015-04-28
Coffee shop owner's experience: open a shop, you still have misunderstandings!

Coffee shop owner's experience: open a shop, you still have misunderstandings!

At present, more and more people in China want to open a coffee shop, some people want to realize their dreams, some people want to open coffee shops to make money, some people want to find their dreams in coffee. Yes, there is. There are a lot of ideas, but if you want to open a store, have you ever thought about everything after opening a store? I remember the first paragraph of "tasting Coffee" by Chen Haopai.

2015-11-04
Ways to reduce staff mobility in cafes

Ways to reduce staff mobility in cafes

The mobility of people in the coffee industry is too great! Some restaurant owners often blame the low quality of domestic baristas and the poor domestic coffee environment so that their salaries are low. Salary is not the only reason that affects the flow of people! As a leader, you should know how to employ people. in today's world, the competition of enterprises is, in the final analysis, the competition of talents. Talents are the life of an enterprise, and famous enterprises abroad

2016-06-20
Ways to reduce the flow of people in cafes Coffee recruitment

Ways to reduce the flow of people in cafes Coffee recruitment

The mobility of people in the coffee industry is too great! Some restaurant owners often blame the low quality of domestic baristas and the poor domestic coffee environment so that their salaries are low. Salary is not the only reason that affects the flow of people! As a leader, you should know how to employ people. in today's world, the competition of enterprises is, in the final analysis, the competition of talents. Talents are the life of an enterprise, and famous enterprises abroad

2016-05-30
Coffee common sense 10 little common sense of drinking coffee the most complete knowledge of coffee in the world

Coffee common sense 10 little common sense of drinking coffee the most complete knowledge of coffee in the world

Make coffee: Italian coffee: usually brew Italian coffee at home, using a mocha pot invented in Italy, which also uses the principle of vapor pressure to quench coffee (another Watt's apprentice). The mocha pot can make the pressurized vapor pass directly through the coffee powder, let the steam pass through the cell wall of the coffee powder (or Hook's apprentice), and turn the coffee.

2016-08-04
Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Analyzing the case from the perspective of marketing is a warning to you who want to start a business or have already started a business.

Opening a coffee shop is the dream of many people. There are always one or two friends around us who say they want to open one, and even you have the idea that you may be planning or already taking action. After long-term observation, after investigating nearly a hundred coffee shops, I roughly come to the conclusion that entrepreneurial coffee shops have a high probability of failure.

2015-07-02
The introduction to coffee roasting recommends the complete Book of Coffee self-baking.

The introduction to coffee roasting recommends the complete Book of Coffee self-baking.

When the author published the first edition of this book in 1996, roasting coffee beans at home was something that only tireless coffee addicts would do. At that time, roasting coffee beans was a very difficult thing to master, and roasters had to work hard to find a way to roast coffee beans to a moderate brown. Today, individuals still roast coffee beans at home.

2015-10-26
Coffee pull flower Italian coffee machine how to make good milk foam

Coffee pull flower Italian coffee machine how to make good milk foam

Hand-foaming requires equipment for double-layer foam cups or single-layer flower cups, 2 mocha pots and 2 sets of mocha pots. [the mocha pot is used because it can make espresso, although there is no way to compare with machine-brewed espresso. Therefore, the mocha pot is the choice of friends who do not have a machine and want to try to pull flowers. Machine foam needs equipment Tiamo flower cup coffee maker with steam pipe

2015-01-08
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